| About
Cat Tracker Bait Company... Founded
by Junnie Mihalakis
Junnie developed a
unique look and feel to the company's packaging, making every component
of the product line coordinate graphically on the shelf. He also began
promoting the product as a system rather than just a growing list of individual
products. Everything was dedicated to making catfishing fun and productive. Junnie also wanted to marginalize the notion that his bait was a categorical "stink bait," which may have a bad connotation with some folks. The core ingredient of the bait is a cheese byproduct which is recycled from the dairy industry. Junnie and his son Mark came up with commercial packaging that would seal the bait product completely making the package virtually odorless on the store shelf. But as many long-time catfishing enthusiasts know, the smell of a well-formuated catfish bait is not necessarily something that smells badly, and they never minded calling their favorite bait a stink bait. In honor of that notion, Junnie named some of his most effective products "Sewer Baits," and they were an instant hit in the marketplace.
Junnie's son, Mark Mihalakis, now manages the company that is his father's legacy. Mark has continued the innovation. Also running critical aspects of the Cat Tracker Bait Company operations is Junnie's daughter, Viola "Babe" McLaughlin, and there are other family members who are involved in this family business. Many serve as models in the advertising, and all of Junnie's grandchildren star in the video "Kids and Kats." At right is a typical ad for Cat Tracker products that has appeared in fishing publications throughout the country. That's Junnie's grandaughter with the huge blue cat she caught. Junnie's was one of the first bait businesses to have a Web site and an online catalog. The photo above right is son Mark with his dad and a 42 pound blue catfish Junnie caught in the Tennessee River. Above is an example of the packaging used to market Cat Tracker bait. The tubs are double sealed. The fastest way to contact key people at Cat Tracker Bait Company. Below are the names of company personnel and their respective e-mail links. |
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©2001-2002 Cat Tracker Bait Company, all rights reserved. Call toll free 1-888-248-9183. E-mail us! Site and graphic design by Gary Olsen. Hosted by NetSmart, Inc., Dubuque, Iowa.
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